PRIVACY POLICY

Last Updated: 15 July 2026

This Privacy Policy explains how Wattle & Reed (“we”, “us”, or “our”) collects, uses, stores, and protects your personal information when you visit www.wattlereed.com, make a purchase, or otherwise interact with our services (the “Services”).

We operate this store using Shopify as our e-commerce platform and hosting provider. By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller and Business Information

Wattle & Reed, a Sole Proprietorship registered under number 42060116 and trading as Wattle & Reed, is responsible for managing your personal information under the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

Shopify acts as our data processor and service provider.

2. Information We Collect

A. Information You Provide Directly

We collect personal information that you provide when using our Services, including:

• Name

• Billing and shipping address

• Email address

• Phone number

• Payment information, which is processed securely. We do not store full payment card numbers.

• Order details, including purchases, returns, and customer support enquiries

B. Information Collected Automatically

Using cookies, analytics tools, and tracking technologies, we may collect:

• IP address

• Browser type and device information

• Pages viewed and time spent on the website

• Cart activity, including items added, removed, or abandoned

C. Information Received from Third Parties

We may receive additional information from:

• Payment providers

• Shopify

• Advertising and marketing partners

We do not buy or sell personal information.

3. How We Use Your Information

We use your personal information for purposes permitted under the Australian Privacy Principles.

A. Processing Your Orders

We may use your information to:

• Create and manage your customer account

• Process secure payments

• Fulfil and deliver your order

• Provide tracking and order status updates

• Handle returns and exchanges

B. Providing Customer Support

We may use your information to:

• Respond to questions, complaints, and product issues

• Assist with delivery problems

• Resolve account or payment-related enquiries

C. Improving and Personalising Our Services

We may use your information to:

• Analyse website performance

• Improve product offerings and website navigation

• Display content and recommendations that may be relevant to you

D. Marketing and Advertising

With your consent, where required, we may use your information to:

• Send newsletters and promotional emails

• Display personalised or general advertising on and off our website

You may unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us.

We may create customer segments or behavioural profiles based on browsing and purchase activity.

You may opt out of profiling by contacting support@wattlereed.com.

E. Fraud Prevention and Security

We may use your information to:

• Detect and prevent fraudulent transactions

• Protect customer accounts

• Maintain payment and website security

F. Legal Compliance

We may use or disclose your information to comply with:

• Australian tax and accounting obligations

• Consumer protection laws

• Law enforcement or government requests, where legally required

4. How We Share Your Information

We only share personal information where necessary to operate our business, provide our Services, or comply with legal obligations.

A. Shopify

Shopify hosts our online store and may provide payment processing, analytics, security, and fraud-detection services.

B. Service Providers

We may share limited personal information with:

• Payment processors

• Shipping and logistics partners

• IT and analytics providers

• Email and marketing platforms

These providers may only use your information to provide services on our behalf or as otherwise permitted under their own legal obligations.

C. Marketing Partners

We may share hashed or pseudonymised identifiers with advertising partners, such as Meta, so they can help us measure campaigns and display relevant advertisements.

These partners process information according to their own privacy policies.

D. Legal Obligations

We may disclose information to government authorities, regulators, courts, or law enforcement agencies where required by Australian law.

We do not sell or trade personal information.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Enable essential website features, including checkout, preferences, and login functions

• Analyse website usage and performance

• Support advertising, retargeting, and campaign measurement

You can control cookies through your browser settings or through our cookie banner when visiting www.wattlereed.com.

Disabling certain cookies may affect the availability or functionality of parts of our website.

6. Data Storage and Security

We use reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage is completely secure.

Your personal information may be stored:

• On secure servers in Australia

• By Shopify or its service providers in Australia, Canada, the United States, or other regions in accordance with Shopify’s Data Processing Addendum and international data safeguards

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by Australian law.

7. International Data Transfers

Some of our service providers, including Shopify, payment providers, analytics providers, and advertising partners, may process personal information outside Australia.

Where personal information is transferred overseas, we rely on:

• Contractual safeguards

• Shopify’s international data-transfer protections

• Reasonable steps required under the Australian Privacy Principles

8. Your Rights Under the Australian Privacy Act

You may have the right to:

• Access the personal information we hold about you

• Request the correction of inaccurate or incomplete information

• Withdraw your consent to marketing communications at any time

• Make a complaint if you believe your privacy rights have been breached

To exercise any of these rights, please contact us at support@wattlereed.com.

We may ask you to verify your identity before processing your request.

If you believe that we have not handled your personal information correctly, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

9. Children’s Privacy

Our Services are not intended for children under the age of 13.

We do not knowingly collect personal information from children. If you believe that a child has submitted personal information to us, please contact us so that we can investigate and delete the information where appropriate.

10. Third-Party Links

Our website may contain links to external websites or third-party services.

We are not responsible for the content, security, availability, or privacy practices of third-party websites.

We recommend reviewing the privacy policies of third-party websites before providing them with any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The “Last Updated” date at the top of this Privacy Policy reflects the most recent version.

Where required by law, we will notify customers of significant changes.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us using the details below:

Customer Service Hours

Monday to Friday: 9:00 AM – 6:00 PM
Saturday and Sunday: 9:00 AM – 4:00 PM
AEST/AEDT

Email: support@wattlereed.com

Customer support is provided from the Netherlands, with dedicated English-language assistance available for Australian customers.

We aim to respond to all enquiries within 24 hours on business days.